Traceback to Farmers
see also Supply Chain Transparency
The NewMerino® offer to brands includes the ability to use a label with a QR code linking to a hidden page on the NewMerino® web site which is dedicated to the participating brand.
This page will be constructed with brand logos, pictures, product and narrative chosen by the brand.
The page will also include a section identifying the farmers who have supplied the fibre in your garments.
Click on the label at right to see example