Understanding how is NewMerino® different?
NewMerino® facilitates supply transactions without taking ownership at any stage. We therefore operate without bias or conflict of interest.
It is a pro active ‘one-to-one’ chain of custody maintaining the identity of the source of the fibre.
The traditional auction / trading system is a commodity or ‘one-to-many’ system which by its very nature disconnects farmers from the supply chain at the first point of entry preventing traceability and certification.