Agnostic AWI omits non-mulesed details to ‘promote all wool’ Sheep Central | Terry Sim | October 2, 2020 AUSTRALIAN Wool Innovation has admitted it collaborated with brands committed to using non-mulesing wool, while defending its deliberate omission of this from promotional material [...]
Click the logos above to visit the Four Paws list of brands against mulesing and Humane Society 'Better Wool Guide' pdf of FOUR PAWS Press Release Animal welfare bodies lobby brands and consumers on mulesing Sheep Central | October 2, 2020 ANIMAL welfare bodies FOUR [...]
World first study shows a 'use phase' of a garment is critical to determining environmental footprint Farmonline | October 2, 2020 A ground-breaking new study that examined the environmental footprint of a wool garment shows that to fully understand the eco-credentials of a garment, it is crucial that its [...]
Wool Marketing and Supply Chains In reference to an article on Sheep Central September 02, 2020 "Should Australia spend more or less on Wool marketing" I am horrified at the suggestion of spending $200 million on more generic marketing for wool, so I must ask the question; How do you market a commodity? After [...]
This story by Terry Sim was published on Sheep Central August 5, 2020 Click image above to read full report Towards a Non-Mulesed Future AUSTRALIAN wool growers who successfully ceased mulesing have been recruited by major animal welfare groups in the battle to ban the practice on [...]
Retaining moisture levels in the landscape for future production The Land | Stephen Burns | July 29, 2020 Australian farmers have access to the most natural and abundant resource in the world, solar energy. It is a free and consistent source of power which can [...]
Synopsis Global apparel consumption is estimated to be around $1.8 trillion making it around 2.3% of global GDP. The global demand is forecast to grow at an annual rate of 5% per year as markets in China and other emerging countries expand. Fast [...]
Freeze Branding process What is Freeze Branding? Freeze branding involves the application of liquid nitrogen to folds of skin in the breech area of a lamb causing the skin to die. When healed the result is an area of stretched bare skin similar to surgical mulesing. Reference: RSPCA Knowledge base [...]
Increasingly various people involved in the wool industry are writing about the need for change: Article published in farmonline Mar 21, 2020 Presentation by Giovanni Schneider at IWTO May 2020 Re-thinking the wool industry business model The recent article by Glenys Traill-Nash in The Australian titled Coronavirus: “Fashion [...]
COVID-19 will change the world and wool must change too farmonline | Vernon Graham | May 21, 2020 The coronavirus pandemic will end the era of compulsive consumerism and the struggling wool textile sector must use the crisis to completely overhaul itself. That was the blunt message given [...]
