New Generation Land Management

The primary inputs for wool production are water, sunshine and fertile soils to grow grass – the primary diet of sheep.

Merino production is fully sustainable provided it is operated within the carrying capacity of the ecosystem.

NewMerino® farmers  are selected because they operate, or are in the process of implementing, a grazing management strategy based on long term sustainability.

The management system must embrace holistic farming principals with the goal of developing and maintaining a resilient ecosystem that can regenerate, withstand stress and rebuild itself when necessary.

Their goal is to aim for 100% ground cover all year, with a focus on perennial grasses to regenerate the ecology and increase biodiversity.