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2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

January 28th, 2015|Brand stories, General interest, Retail - Demand Side, Sustainability|Comments Off on 2015 will be the year brands take a public stand on social issues

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]

August 16th, 2013|Brand stories, General interest, Retail - Demand Side, Sustainability|Comments Off on Three steps to better story telling for brands