Agnostic AWI omits non-mulesed details to ‘promote all wool’

Agnostic AWI omits non-mulesed details to ‘promote all wool’ Sheep Central | Terry Sim | October 2, 2020 AUSTRALIAN Wool Innovation has admitted it collaborated with brands committed to using non-mulesing wool, while defending its deliberate omission of this from promotional material [...]

Agnostic AWI omits non-mulesed details to ‘promote all wool’2020-10-05T18:23:52+10:30

Animal Welfare bodies lobby brands on mulesing

Click the logos above to visit the Four Paws list of brands against mulesing and Humane Society 'Better Wool Guide' pdf of FOUR PAWS Press Release Animal welfare bodies lobby brands and consumers on mulesing Sheep Central | October 2, 2020 ANIMAL welfare bodies FOUR [...]

Animal Welfare bodies lobby brands on mulesing2020-10-06T13:13:18+10:30

Wool Life Cycle Analysis

World first study shows a 'use phase' of a garment is critical to determining environmental footprint Farmonline | October 2, 2020 A ground-breaking new study that examined the environmental footprint of a wool garment shows that to fully understand the eco-credentials of a garment, it is crucial that its [...]

Wool Life Cycle Analysis2020-10-05T17:37:22+10:30

Wool Marketing and Supply Chains

Wool Marketing and Supply Chains In reference to an article on Sheep Central September 02, 2020 "Should Australia spend more or less on Wool marketing" I am horrified at the suggestion of spending $200 million on more generic marketing for wool, so I must ask the question; How do you market a commodity? After [...]

Wool Marketing and Supply Chains2020-09-04T17:49:56+09:30

Fast Fashion – comes at a price

Synopsis Global apparel consumption is estimated to be around $1.8 trillion making it around 2.3% of global GDP. The global demand is forecast to grow at an annual rate of 5% per year as markets in China and other emerging countries expand. Fast [...]

Fast Fashion – comes at a price2020-08-06T14:18:07+09:30

Re-thinking the wool industry business model

Increasingly various people involved in the wool industry are writing about the need for change: Article published in farmonline Mar 21, 2020 Presentation by Giovanni Schneider at IWTO May 2020 Re-thinking the wool industry business model The recent article by Glenys Traill-Nash in The Australian titled Coronavirus: “Fashion [...]

Re-thinking the wool industry business model2020-08-10T23:06:39+09:30

COVID-19 Will it change the world for wool

COVID-19 will change the world and wool must change too farmonline | Vernon Graham | May 21, 2020 The coronavirus pandemic will end the era of compulsive consumerism and the struggling wool textile sector must use the crisis to completely overhaul itself. That was the blunt message given [...]

COVID-19 Will it change the world for wool2020-06-02T22:21:16+09:30

Australian Wool – Lost Transparency Opportunity

Lost Transparency Opportunity Sheep Central | April 21, 2020 AUSTRALIA’S wool industry has lost an opportunity to promote unequivocal transparency by allowing wool from freeze-branded sheep to be described as ‘non-mulesed’, according to Italian processors Reda and Vitale Barberis Canonico. After three rounds [...]

Australian Wool – Lost Transparency Opportunity2020-05-13T16:43:35+09:30

Open Letter from Italian Wool Trade Association

Claudio Lacchio Italian Wool Trade Association Open letter from Italian Wool Trade Association Sheep Central | April 22, 2020 TOP maker and Italian Wool Trade Association board member Claudio Lacchio has penned an open letter to Australian Wool Innovation chair Colette Garnsey contesting her statement to Australian wool growers [...]

Open Letter from Italian Wool Trade Association2020-04-25T18:01:57+09:30

AWI – Garnsey’s view on non-mulesed wool rejected

AWI Chair: Collette Garnsey Matt Hand: Australian Council of Wool Exporters President Garnsey's view on non-mulesed wool rejected Sheep Central | Terry Sim | April 20, 2020 AUSTRALIAN wool exporters and a leading global sheep welfare standard have rejected statements that non-mulesed wool demand was driven by a few [...]

AWI – Garnsey’s view on non-mulesed wool rejected2020-05-06T17:10:50+09:30
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