//Marketing & promotion

Australia will struggle to supply enough non-mulesed wool

Nigel Kerin: Wool grower NSW Australia will struggle to supply enough non-mulesed wool Sheep Central| Terry Sim | December 21, 2019 At the 2019 Australian Wool Innovation annual general meeting AWI chief executive officer Stuart McCullough pushed back against a suggestion it do more on non-mulesed wool marketing. Referring to an [...]

Giving Consumers reasons not to buy wool.

Sheep Central | Terry Sim | December 21, 2019 GIVING consumers reasons not to buy wool, despite the fibre’s positives, only succeeds in reducing global wool consumption, especially from Australia, according to Australian exporter leader Matt Hand. As PETA’s launches an anti-wool Christmas campaign and after comments suggesting mulesing was only a Northern [...]

Authentico – Brands force Change on mulesing

Brands force Authentico scheme to drop wool from mulesed flocks Sheep Central | Terry Sim | October 16, 2019 AUSTRALIA’S arm of international luxury fibre processor The Schneider Group has decided to accept only wool from non-mulesed or ceased mulesed flocks for branding under its Authentico integrity scheme. The Authentico scheme was launched last [...]

Woolmark Standards Evolve

Australian Wool Innovation | January 16, 2015 The Woolmark and Woolmark Blend logos will be seen on a more diverse range of products after a review The Woolmark Company’s Licensing Program and specifications. More sport, outdoor, casual, denim and wool-filled products are an example of where wool has been used in new products in recent [...]

2019-05-13T23:28:54+09:30January 20th, 2015|General interest, Marketing & promotion|0 Comments