//Sustainability

Wool’s Green Credentials

Rural Press | The Land | DANNIKA BONSER   16 September 2013 INTERNATIONAL Wool Textile Organisation president Peter Ackroyd has updated the Australian industry on the Campaign For Wool, a cross-industry initiative set in motion by Prince Charles in 2010. Since becoming president of the IWTO two years ago, Mr Ackroyd said he had made it [...]

2019-02-07T13:59:02+10:30September 16th, 2013|Retail - Demand Side, Sustainability|0 Comments

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]

Carbon Water Food – Sustainability

Stock Journal | Rural Press  Matthew Cawood | March 7, 2013   Professor Mark Adams THE big themes of agriculture - water, food and carbon - will for the first time be tackled as a set of interconnected issues in a new University of Sydney initiative. Dean of the university's Faculty of Agriculture [...]

2019-02-07T13:59:02+10:30March 7th, 2013|Sustainability|0 Comments

Apparel retailers risk more brand damage

Ecotextile News |Wednesday, 02 January 2013 LONDON – The growing power of social media could have dire consequences for clothing brands that continue to flout environmental laws, creating a major headache for shareholders and investors according to Ecotextile News contributor Pamela Ravasio, who says other NGO’s are set to follow Greenpeace’s example and target the [...]

2019-02-07T13:59:02+10:30February 21st, 2013|Sustainability|0 Comments

Wool’s carbon Audit

Rural Press | Stock Journal | January 3, 2012 ON-FARM data collection of carbon stocks on woolgrowing properties will unlock productivity gains and help inform ways that growers can be recognised for storing carbon. Research by Australian Wool Innovation is collecting data as part of a carbon audit of two major Merino production systems – [...]

Proving the environmental credentials of wool

Stock Journal |Deanna Lush | January 3, 2013 'Green’ wool a priority PROVING the environmental credentials of wool will be one of Australian Wool Innovation’s top priorities in 2013. AWI group manager of market intelligence and reporting Paul Swan said key projects would focus on collecting the hard data required to prove wool was as [...]

Values key to agriculture’s social licence

Stock Journal | BY DEANNA LUSH | 16 Jul, 2012 LIVESTOCK farmers are being urged to reclaim the moral high ground in the animal welfare debate by understanding that values – not science – drive the public’s perception of agricultural practices. United States Center for Food Integrity chief executive Charlie Arnot said values were the [...]

Patagonia bucks the trend

Weekly Times | Brian Clancy  September 5 2011   Todd Copeland of Patagonia WOOL is helping a leading American outdoor apparel retailer defy the downturn in the US economy. "The downturn has affected all apparel retailers, although outdoor sales are less affected," said Todd Copeland, of Californian outdoor and sportswear retailer Patagonia. "With [...]

2019-02-07T13:59:04+10:30September 6th, 2011|Retail - Demand Side, Sustainability|0 Comments