2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

Pasture genebank established

Federal Department of Agriculture |2 December 2014 South Australia is set to secure Australia’s rich pastoral heritage and ensure future farming success as the host of the Australian Pastures Genebank. Minister for Agriculture, Barnaby Joyce, said the genebank would be located at the Plant Research Centre at Waite Campus, and would preserve more than 70,000 [...]

2019-02-07T13:59:01+10:30December 3rd, 2014|Land management, Sustainability|0 Comments

Saving the planet from desertification

Tuesday, 29 April 2014  IWTO Conference in South Africa Tear up rule book, Savory tells wool sector (Headline from EcoTextile News)    Alan Savory Capetown – April 29, 2014 Only properly managed livestock will save the planet from the devastating effects of desertification – that was the message of keynote [...]

Wool’s Green Credentials

Rural Press | The Land | DANNIKA BONSER   16 September 2013 INTERNATIONAL Wool Textile Organisation president Peter Ackroyd has updated the Australian industry on the Campaign For Wool, a cross-industry initiative set in motion by Prince Charles in 2010. Since becoming president of the IWTO two years ago, Mr Ackroyd said he had made it [...]

2019-02-07T13:59:02+10:30September 16th, 2013|Retail - Demand Side, Sustainability|0 Comments

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]

Carbon Water Food – Sustainability

Stock Journal | Rural Press  Matthew Cawood | March 7, 2013   Professor Mark Adams THE big themes of agriculture - water, food and carbon - will for the first time be tackled as a set of interconnected issues in a new University of Sydney initiative. Dean of the university's Faculty of Agriculture [...]

2019-02-07T13:59:02+10:30March 7th, 2013|Sustainability|0 Comments

Apparel retailers risk more brand damage

Ecotextile News |Wednesday, 02 January 2013 LONDON – The growing power of social media could have dire consequences for clothing brands that continue to flout environmental laws, creating a major headache for shareholders and investors according to Ecotextile News contributor Pamela Ravasio, who says other NGO’s are set to follow Greenpeace’s example and target the [...]

2019-02-07T13:59:02+10:30February 21st, 2013|Sustainability|0 Comments

Wool’s carbon Audit

Rural Press | Stock Journal | January 3, 2012 ON-FARM data collection of carbon stocks on woolgrowing properties will unlock productivity gains and help inform ways that growers can be recognised for storing carbon. Research by Australian Wool Innovation is collecting data as part of a carbon audit of two major Merino production systems – [...]