//General interest

Shaun the Sheep

Click the picture to see the video The Woolmark Company = Australian wool growers money. Can any see any reference to Australian merino? Shaun the Sheep The Land | Lucy Kinbacher |  January 8, 2020 Australian wool has joined forces with one of [...]

Biodiversity Convservation Trust (BCT)

Shirley Handy Wild Pigs around trap Biodiversity Field Day Feral Cats on Five Corners Biodiversity Conservation Trust The Land | Lucy Kinbacher | October 17, 2019 A growing number of NSW landholders are voluntarily converting their properties into conservation areas as a result of the [...]

SustainaWool AWEX

SustainaWool moving to Subscriber-based fee system Sheep Central | Terry Sim | September 2, 2019 AUSTRALIA’S first industry-owned wool integrity scheme SustainaWOOL will move to a subscriber-based fee system within weeks. SustainaWOOL program manager Paul Swan said the scheme will be funded on a subscription fee basis for buyer, broker, grower, and processor members [...]

Iconic Australian Shearing Shed

Dating back to 1875, the Toganmain woolshed is the largest remaining woolshed in the NSW Riverina region, and holds an iconic status in Australian pastoral folklore. Photo: supplied Once a bustling hub of activity Toganmain saw more than seven million sheep pass through its doors, with the September of 1876 recording [...]

Merinos owe massive gratitude

Merino rams bred by the late Tom Culley at his Wonga Merino stud, Jerilderie during the 1960's. (Pastoral Review photo in Stephen Burns' possession). Merino flocks bred from rams such as these brought enormous wealth to the bush and ultimately the whole country. Merinos [...]

Regenerative Agriculture

Lorraine Gordon - Regenerative Agriculture Alliance - Southern Cross University, Lismore NSW Push for subsidised regenerative agriculture The Land | Jamie Brown | June 12,2019 After more than 80 years of industrial-style agriculture dominating Australian broad acre production, a new way of assessing the [...]

2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

Woolmark Standards Evolve

Australian Wool Innovation | January 16, 2015 The Woolmark and Woolmark Blend logos will be seen on a more diverse range of products after a review The Woolmark Company’s Licensing Program and specifications. More sport, outdoor, casual, denim and wool-filled products are an example of where wool has been used in new products in recent [...]

2019-05-13T23:28:54+09:30January 20th, 2015|General interest, Marketing & promotion|0 Comments

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]