//General interest

2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

Woolmark Standards Evolve

Australian Wool Innovation | January 16, 2015 The Woolmark and Woolmark Blend logos will be seen on a more diverse range of products after a review The Woolmark Company’s Licensing Program and specifications. More sport, outdoor, casual, denim and wool-filled products are an example of where wool has been used in new products in recent [...]

2019-05-13T23:28:54+09:30January 20th, 2015|General interest, Marketing & promotion|0 Comments

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]

Wool’s carbon Audit

Rural Press | Stock Journal | January 3, 2012 ON-FARM data collection of carbon stocks on woolgrowing properties will unlock productivity gains and help inform ways that growers can be recognised for storing carbon. Research by Australian Wool Innovation is collecting data as part of a carbon audit of two major Merino production systems – [...]

Proving the environmental credentials of wool

Stock Journal |Deanna Lush | January 3, 2013 'Green’ wool a priority PROVING the environmental credentials of wool will be one of Australian Wool Innovation’s top priorities in 2013. AWI group manager of market intelligence and reporting Paul Swan said key projects would focus on collecting the hard data required to prove wool was as [...]

Click go the sneers in trans-Tasman wool row

The Australian  Adam Shand  January,5, 2013 NEW Zealand farmers are pulling the wool over the eyes of consumers, claiming Australian fibre as their own as the trans-Tasman rivals battle it out for international market share. And the gloves are off between Australian and New Zealand wool growers as Australian Wool Innovation launches a $53 million [...]

From paddock to Patagonia garment

Rural Press Stock Journal | Terry Sim | 31 August 2011 The NewMerino team at the Merino2020 conference, with woolgrowers sporting their base layer t-shirts, included from left in the rear, Bruce Taylor, Wellington; Patagonia’s Tom Copeland, Trina Weatherly, Streatham; Anna Brien, Wellington with e-wool’s Peter Vandeleur. In the front, from the left, are [...]

Anything to Declare

  Supply Chain Transparency February/March Issue www.ecotextile.com   Transparency in the Australian wool industry is essential if the global wool sector's 'green' credentials are going to stack up with consumers. The public relations perspective frequently given by the Australian Merino wool industry is one of a natural, environmentally friendly and sustainable fibre that is more [...]

Green is Good

Australian Wool Innovation Newsletter March 2011 Consumer awareness of environmental issues and demand for ‘green’ products and services in Tier 1 Chinese cities such as Shanghai and Beijing is ‘skyrocketing’, according to consumer survey results reported in Ecotextile News this month.  A study conducted by TUV SUD Asia Pacific indicated that 83% of consumers expressed [...]