//General interest

SustainaWool AWEX

SustainaWool moving to Subscriber-based fee system Sheep Central | Terry Sim | September 2, 2019 AUSTRALIA’S first industry-owned wool integrity scheme SustainaWOOL will move to a subscriber-based fee system within weeks. SustainaWOOL program manager Paul Swan said the scheme will be funded on a subscription fee basis for buyer, broker, grower, and processor members [...]

2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

Woolmark Standards Evolve

Australian Wool Innovation | January 16, 2015 The Woolmark and Woolmark Blend logos will be seen on a more diverse range of products after a review The Woolmark Company’s Licensing Program and specifications. More sport, outdoor, casual, denim and wool-filled products are an example of where wool has been used in new products in recent [...]

2019-05-13T23:28:54+09:30January 20th, 2015|General interest, Marketing & promotion|0 Comments

Three steps to better story telling for brands

theguardian | Jonah Sachs | Friday 16 August 2013 Gone are the days when brands could just broadcast their message and reach their audience. They need a good story to break through. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than [...]

Wool’s carbon Audit

Rural Press | Stock Journal | January 3, 2012 ON-FARM data collection of carbon stocks on woolgrowing properties will unlock productivity gains and help inform ways that growers can be recognised for storing carbon. Research by Australian Wool Innovation is collecting data as part of a carbon audit of two major Merino production systems – [...]