is not limited to
what we supply,
it’s how we supply it and why.

The Wool

Verified non-mulesed only

Fully Traceable

Premium Quality Fleece

100% Australian Merino

Learn More about the Wool
The Wool

NewMerino® is an independent facilitator using a unique, transparent one-to-one supply chain and a network of ‘New Generation’ farmers.

Learn More about the Process
The Wool

The NewMerino® brand represents validity of product, provenance, and process based on responsible farming practice and transparency.

Learn More about the Brand

The New Generation

New Generation Supply System

New Generation Farmers

It is not just about the wool, the process and the brand, it’s also about the land, the water, the trees, the native animals and the farming families who live and work with them. It’s the complete story of New Generation Farmers and the way they operate.

NewMerino® works with these farmers to compliment what they have achieved by providing a specialised chain of custody to enhance quality and provide verification of stands and traceability from farm to yarn.

For brands, this represents a New Generation Supply system.

New Generation Merino Farmers
New Generation Merino Sheep
New Generation Land Management
New Generation Supply System

 Posts & News: Keeping you informed about current events and issues effecting the Australian merino industry.