is not limited to
what we supply,
it’s how we supply it and why.

The Wool

Verified non-mulesed only

Fully Traceable

Premium Quality Fleece

100% Australian Merino

The Wool

NewMerino® acts as an independent facilitator using our unique, proactive and transparent one-to-one supply chain and our network of ‘New Generation’ farmers.

The Wool

The NewMerino® brand represents an assurance of authenticity.  It represents validity of product, provenance, and process based on responsible farming practice and transparency through the supply chain.

Learn More about the Wool
Learn More about the Process
Learn More about the Brand

New Generation Merino

New Generation Farmers

It is not just about the wool, the process and the brand, it’s also about the land, the water, the trees, the native animals and the farming families who live and work with them. It’s the complete story of New Generation Farmers and the way they operate.

NewMerino® works with these farmers to compliment what they have achieved by providing a specialised chain of custody to enhance quality and provide verification of stands and traceability from farm to yarn.

For brands, this represents a New Generation Supply system.

New Generation Merino Farmers
New Generation Merino Sheep
New Generation Land Management
New Generation Supply System

We maintain a Posts and News section to help inform our participants about current events and issues effecting the merino industry. See below for the latest posts.