is not limited to
what we supply,
it’s how we supply it and why.
Verified non-mulesed only
Premium Quality Fleece
100% Australian Merino
NewMerino® is an independent facilitator using a unique, transparent one-to-one supply chain and a network of ‘New Generation’ farmers.
The NewMerino® brand represents validity of product, provenance, and process based on responsible farming practice and transparency.
The New Generation
It is not just about the wool, the process and the brand, it’s also about the land, the water, the trees, the native animals and the farming families who live and work with them. It’s the complete story of New Generation Farmers and the way they operate.
NewMerino® works with these farmers to compliment what they have achieved by providing a specialised chain of custody to enhance quality and provide verification of stands and traceability from farm to yarn.