is not limited to
what we supply,
it’s how we supply it and why.
Verified non-mulesed only
Premium Quality Fleece
100% Australian Merino
NewMerino® acts as an independent facilitator using our unique, proactive and transparent one-to-one supply chain and our network of ‘New Generation’ farmers.
The NewMerino® brand represents an assurance of authenticity. It represents validity of product, provenance, and process based on responsible farming practice and transparency through the supply chain.
It is not just about the wool, the process and the brand, it’s also about the land, the water, the trees, the native animals and the farming families who live and work with them. It’s the complete story of New Generation Farmers and the way they operate.
NewMerino® works with these farmers to compliment what they have achieved by providing a specialised chain of custody to enhance quality and provide verification of stands and traceability from farm to yarn.
For brands, this represents a New Generation Supply system.
We maintain a Posts and News section to help inform our participants about current events and issues effecting the merino industry. See below for the latest posts.