is not limited to
what we supply,
it’s how we supply it and why.

The Wool

Verified non-mulesed only

Fully Traceable

Premium Quality Fleece

100% Australian Merino

Learn More about the Wool
The Wool

NewMerino® is an independent facilitator using a unique, transparent  supply chain and a network of ‘New Generation’ farmers.

Learn More about the Process
The Wool

The NewMerino® brand represents validity of product, provenance, and process based on responsible farming practice and transparency.

Learn More about the Brand

The New Generation

New Generation Farmers

New Generation Farmers

It is not just about the wool, the process and the brand, it’s also about the land, the water, the trees, the native animals and the farming families who live and work with them.

It’s the complete story of New Generation Farmers and the way they operate.

New Generation of Sheep

It’s about a New Generation of Sheep, how they are bred using new genetics and how they are managed so that mulesing is no longer required.

It’s about their environment, their nutrition, their health and well-being throughout their entire life.

New Generation of Supply

NewMerino® works with these farmers to compliment what they have achieved by providing a specialised value chain designed to deliver these attributes with complete integrity by providing verification and transparency from farm to yarn. Provenance and a genuine farm story.

New Generation Merino Farmers
New Generation Merino Sheep
New Generation Management
New Generation Supply System

 Posts & News: Keeping you informed about current events and issues effecting the Australian merino industry.