The Principal of a ‘Fair Go’
The Triple Bottom Line
We strongly believe that it is possible to achieve both the commercial and CSR objectives of brands and retailers while at the same time providing a fair outcome for all.
This includes the people, the animals and the land associated with the production of merino wool as well as all parties involved in the processing stages of the supply chain.
This can be achieved through cooperation and open communications, while acknowledging and respecting the needs and aspirations of others.