There are 4 key elements of NewMerino® designed to deliver benefits to participating brands.

 

1. Transparent supply chain

The ability to know your product is authentic.

The ability to have knowledge about the farmers, topmakers and spinners supplying your merino fibre and the conditions of its production.

 

2. Confidence about supply

The ability to secure direct and timely supply without the need to change buying behavour (brands continue to buy garments not wool).

The ability to specify all the attributes required to support your product claims and fibre story.

 

3. Confidence about quality

Confidence that the fibre will meet the quality standards required.

The ability to fully specify your fibre to ensure the performance of your product.

 

4. Confidence about price

A supply system which enables brands to work with their regular suppliers to predict /plan for stable product pricing.