NewMerino® recognises that it is important that wool growers have the opportunity to add value to their wool by operating as part of a supply chain that can deliver additional attributes that will give their customers a market advantage.

The NewMerino® system has been designed to enable growers to commit to the supply chain knowing, that if the wool they produce or the prices on offer are not suitable, they can still take their wool to auction in the normal manner.

High levels of information are provided to growers by e-wool® (the supply chain manager) as a component of the system. This facilitates managing price risk and making good decisions.

Warehousing and logistics: All wool is received into an AWH warehouse, fully tested by the AWTA and IWTO test certificates issued.

Key benefits:

- Use of brand respected by brands and retailers for quality and product integrity.

- Add value by certification of undertakings about the product and the production  system.

- Promotion of individual farm brands.

- Achieve stable pricing at profitable levels for a merino enterprise.

- Ability to operate outside the (commodity) auction system.