sustainability

 

Today’s consumers are far more environmentally aware than earlier generations.

Consumers want to be confident that the garments they buy are produced without harming the environment, exploiting people, or treating animals without respect for their welfare.

Textiles have been very demanding on the environment and long term sustainability of textile production is now a key issue.

 

 

from farm to yarn and beyond

 

NewMerino®  is a brand of merino wool fibre which contributes significantly to resolving  ‘green’ issues for wool used in textiles. Its primary focus is starting at the farm with the animals and the land and the chain of custody is designed to bring these attributes through the processing chain.

 

being ethical, honest and transparent

NewMerino® provides brands and retailers with the ability to source fibre with knowledge of the integrity of these elements of production. It provides traceback and information about production to give consumers the full story and the confidence they need.

Ask questions about NewMerino® fibre, we are always happy to answer.