A new generation of farmers
Just as there is a new generation of consumers who are more aware of sustainability and environmental issues, there is a new generation of wool farmers growing merino.
These ‘New Generation’ growers are responding to current trends by introducing progressive methods to their merino farming operations. This includes:
Breeding new generations of merino sheep using new genetics to improve characteristics of their flocks providing resistant to fly strike and eliminating mulesing.
New thinking about managing the environment for regeneration and sustainability.
A new and holistic approach to farm management taking into consideration all key production elements – the land, the water, the people, and the animals.
NewMerino® accredits growers who meet, or are actively meeting t
hese criteria as Certified Merino Growers and regards them as “Preferred Producers”.
By adopting these progressive practices, combined with using a tightly linked supply chain, merino growers can provide assurances to contemporary consumers about sustainable and ethical production.