A new generation of farmers
Just as there is a new generation of consumers who are more aware of sustainability and environmental issues, there is a new generation of wool farmers growing merino.
These ‘New Generation’ growers are responding to current trends by introducing progressive methods to their merino farming operations. This includes:
New thinking about managing the environment for regeneration and sustainability.
A new and holistic approach to farm management taking into consideration all key production elements – the land, the water, the people, and the animals.
By adopting these progressive practices, combined with using a tightly linked supply chain, merino growers can provide assurances to contemporary consumers about sustainable and ethical production.