Just as there is a new generation of consumers, there is a new generation of wool growers.
These growers are responding to current trends by introducing progressive methods to their merino farming operations. This includes:
Breeding new generations of merino sheep using genetics to improve characteristics of their flocks eg plain bodied sheep resistant to fly strike.
New thinking about managing the environment.
A holistic approach to farm management.
NewMerino® accredits growers who meet, or are actively in transition to meeting t
hese criteria as “Preferred Producers”.
By adopting these progressive practices, combined with using a tightly linked supply chain, merino growers can provide assurances to contemporary consumers about sustainable and ethical production .
For further information about the partners with whom NewMerino ® works in fostering this development see the following links.
Sheep breeding for the elimination of mulesing: SRS®
Land management: Australian Land Management Group
Holistic management: Savoury institute through Vanguard Business Services