NewMerino®
is a brand of Australian merino wool grown by professional wool producers using sustainable farming systems and holistic animal welfare standards.

NewMerino® is delivered and processed through a ‘chain of custody’ preserving provenance, authenticity, and quality attributes, verified by the independent supply chain manager.

 

Current media:   Misleading NWD statements      Patagonia pushes traceability    

Hot Topics:            Misleading claims about origin    Cost of non-mulesed yarn