NewMerino® is a brand of Australian merino wool grown by professional wool producers using sustainable farming systems and holistic animal welfare standards.
NewMerino® is delivered and processed through a ‘chain of custody’ preserving provenance, authenticity, and quality attributes, verified by the independent supply chain manager.
Current media: Misleading NWD statements Patagonia pushes traceability
Hot Topics: Misleading claims about origin Cost of non-mulesed yarn
