Traceback to Farmers

see also Supply Chain Transparency

The NewMerino® offer to brands includes the ability to use a label with a QR code linking to a hidden page on the NewMerino® web site which is dedicated to the participating brand.

This page will be constructed with brand logos, pictures, product and narrative chosen by the brand.

The page will also include a section identifying the farmers who have supplied the fibre in your garments.

Click on the label  at right to see example

example 1 ‘base’

example 2 ‘Suzo’