2015 will be the year brands take a public stand on social issues

The Guardian | Jonah Sachs | January 2, 2015 Pro-social brands are the next step for companies looking to morally engage with consumers. Driven by marketers who are moving beyond claims of sustainability and into strong stands on relevant social issues, this trend picked up momentum in 2014. It will be positively explosive in 2015. [...]

Woolmark Standards Evolve

Australian Wool Innovation | January 16, 2015 The Woolmark and Woolmark Blend logos will be seen on a more diverse range of products after a review The Woolmark Company’s Licensing Program and specifications. More sport, outdoor, casual, denim and wool-filled products are an example of where wool has been used in new products in recent [...]

January 20th, 2015|General interest, Marketing & promotion|0 Comments

New animal cruelty reporting legislation due next year

Sheep Central | By Terry Sim, 08 December 2014 A Bill to protect animals under the Criminal Code would not punish whistleblowers or stop employees from reporting cruelty, veterinarian and Senator for Western Australia Chris Back said today. The proposed legislation will require anyone taking visible images of action they believe to be malicious cruelty [...]

December 8th, 2014|Animal Welfare|0 Comments

Pasture genebank established

Federal Department of Agriculture |2 December 2014 South Australia is set to secure Australia’s rich pastoral heritage and ensure future farming success as the host of the Australian Pastures Genebank. Minister for Agriculture, Barnaby Joyce, said the genebank would be located at the Plant Research Centre at Waite Campus, and would preserve more than 70,000 [...]

December 3rd, 2014|Land management, Sustainability|0 Comments

Farmers warned about image and scandalmongers

NZ | Tony Benny | August 5, 2014 Wool producers need to make sure they're squeaky clean environmentally and above reproach in their treatment of stock if they want their product to be welcomed in international markets, says New Zealand Merino global partnerships manager Dave Maslen. "One little scandal, one little skeleton in the [...]

August 13th, 2014|Animal Welfare, Sustainability|0 Comments

NewMerino developing shearing Code of Practice

Consistent with our commitment to animal welfare and the ethical treatment of animals NewMerino® is working in conjunction with the Shearing Contractors Association of Australia (SCAA) to develop and implement a Code of Practice for shearers and the operations of shearing teams in Australian shearing sheds. The Code will conform to best practice standards outlined [...]

August 1st, 2014|Animal Welfare|0 Comments

PETA slammed for delayed reporting promptly

Weekly Times | July 16, 2014 | Cimara Doutré and Nicola Bell PETA have been slammed for not reporting animal cruelty to authorities for up to 12 months ANIMAL activists witnessed animal cruelty in Australian shearing sheds for up to 12 months before reporting it to authorities.  US-based People for the Ethical Treatment of Animals [...]

July 16th, 2014|Animal Welfare|0 Comments

Shearers defend industry after PETA video

Weekly Times | July 15, 2014 | Nicola Bell THE shearing industry has defended its profession against videos released by People for the Ethical Treatment of Animals last week showing shearers abusing sheep.    Formal shearer training is conducted in Australia Shearing contractors Jason and Diddi Wingfield, of Baldwin Shearing, at Cobram, said [...]

July 16th, 2014|Animal Welfare|0 Comments

Vic shearer gives Peta open invite

Rural Press | The Land | 11 July, 2014 | Dannika Bonser A VICTORIAN shearing contractor has invited PETA to spend a day in the shed with one of her shearing teams. Emma Morvell has run Central Shearing out of Ballarat for the past 11 years. “They have painted a five minute video of people doing the wrong thing when they could have posted hours of people acting humanly, kindly and doing the right thing,” she posted on the group’s Facebook page. “I would personally like to invite PETA to visit a professionally run team of Australian shearers and see if they hold the same views afterwards.” PETA is calling on shoppers worldwide to boycott the wool industry by not choosing woollen garments at the checkout. […]

July 11th, 2014|Animal Welfare|0 Comments

Carbon Mapping

ABC Rural March 26, 2014  Tasmanian Country Hour  Jane Ryan The carbon content of Australia’s soil has been mapped in incredible detail for the first time. Carbon levels have been estimated across every 90 by 90 metre square of the country using soil sampling data and modelling. Lead researcher on the CSIRO project, Dr Raphael Viscarra Rossel, says this is the first time Australia has ever had a national benchmark for carbon levels in the soil. “For the first time, we were able to test baseline levels for soil carbon across the country,” he said. “It gives us not only the total amount we have as a country as a whole, but also for each of our states and territories, for each land use type and for different vegetation classes.” […]

June 22nd, 2014|Land management|0 Comments