A sustainable merino wool industry

Our Role

NewMerino® sees its role as one of encouraging the development and implementation of good animal welfare and land management practices on Australian merino farms.

This is achieved  by providing an independently managed verification service and a ‘chain of custody’ through which supply can be facilitated in a cooperative and transparent manner using acknowledged standards and codes of practice.

Who sets the standards

NewMerino® does not attempt present itself as the expert or standard setter in all areas but rather, collaborates with industry NGOs and specialist organisations in the fields of breeding, animal welfare and land management to draw together the necessary skills, codes of practice and accreditation processes to achieve and document the agreed objectives.


The Triple Bottom Line

We strongly believe that it is possible to achieve the commercial objectives of brands and retailers while at the same time providing a fair outcome for all.

This includes the people, the animals and the land associated with the production of merino wool as well as all parties involved in the processing stages of the supply chain.

This can be achieved through collaboration and open communications, while acknowledging and respecting the needs and aspirations of others.

The Textile Exchange

Responsible Wool Standard desired outcomesRWS logo

The Textile Exchange has developed a standard for animal welfare and land management known as the RWS. In accordance with our policy of collaboration and drawing on acknowledged standards and codes of practice, NewMerino® fully endorses the desired outcomes of the RWS which are listed below.

for more visitthe Responsible Wool Standard.org

 For Animal Welfare
Management Farmers have a clear strategy and set of protocols to safeguard the welfare of sheep, and to demonstrate compliance to the RWS
Nutrition Sheep have access to sufficient feed and water – suited to the animals’ age and needs – to maintain normal health and to prevent prolonged hunger, thirst, malnutrition or dehydration
Infrastructure Sheep are kept in an environment that provides the conditions and facilities needed for health, safety, comfort and normal behaviour
Health Farmers need to demonstrate a good understanding and a proactive approach to ensure the health of the sheep is maintained through all stages of life. Sheep are free from pain, injury or disease through prevention, rapid diagnosis, and treatment.
Behaviour & Handling Good human-animal relationships are in place that allows the sheep to be in a positive emotional state and express natural behaviour.
For Land Management
Soil Farmers have an understanding of what will impact the health of their soil, and have a strategy to mitigate damage and improve soil health.
Biodiversity Farmers will have an understanding of what will impact the biodiversity of their land, and have a strategy to protect and improve it over time.
 Fertilizers  Farmers use the minimal amount of inputs to meet the nutritional needs of their land and to maintain their carrying capacity.
Pesticides Farmers use the minimum amount of pesticides to achieve adequate control of pest burden on their farm.