Helping Brands

NewMerino® sees its role as helping brands connect with a new generation of Australian merino growers who have embrace progressive attitudes toward animal welfare and sustainable land management.

This is achieved by providing an independently managed verification service and a ‘chain of custody’ through which supply can be facilitated in a cooperative and transparent manner using internationally recognised standards.

Being fully transparent and pro-active, it is structured to represent the interests of the brand and develop trusting relationships from the beginning the supply cycle.

Responsible supply from farm to yarn and beyond.

 

Independence is a core strength

NewMerino® is completely independent of, and has no financial connection to, any sector of the wool industry. Consequently we act without bias or conflict of interest.

We believe this to be a critical element if consumers are to have confidence in the claims made by brands and to ensure they do not see it as just ‘marketing spin’.

It is important to understand therefore that NewMerino® is different from others in that we are not:

  • a wool grower
  • a wool grower group
  • a merchant or trader
  • a topmaker, spinner or knitter and
  • we do not take ownership of wool at any stage.

NewMerino® involvement in the commercial elements of the transaction is as a facilitator only.

A New Generation of Australian Farmers