Benefits of Certification

Provenance

NewMerino® certification enables a brand to build a credible fibre story associated with their garments.

The story can not only talk about the extraordinary performance characteristics of the fibre but also highlight the ethical environment under which it has been produced.

An important part of this story can be the ability to give consumers the opportunity to ‘visit’ the farms that have produced the fibre simply by scanning a QR Code.

click the base logo below for example: