Adding Value for Brands
Increasingly, consumers, want to know the ‘back story’:
- where the product is made,
- is it produced without putting people at risk
- is it produce without degrading the environment
- is it produced with high animal welfare standards.
If all these elements are valid a compelling fibre story can be told, a point of difference created and real value can be added.
Market research in some industries has shown that customers who are emotionally engaged will pay up to 60% more than rationally satisfied customers.
It is important that the marketing story should be genuine so it will not be seen by consumers as marketing ‘spin’.
Create your own genuine fibre story using our trace back system see an example by clicking the logo below