A New Generation of Farmers

Just as there is a new generation of consumers who are more aware of sustainability and environmental issues, there is a new generation of farmers growing merino wool.

These ‘New Generation’ growers are responding to current trends by introducing progressive methods to their merino farming operations. This includes:

Breeding new generations of merino sheep using new genetics to improve characteristics of their flocks providing resistant to fly strike and eliminating mulesing.

New thinking about managing the environment for regeneration and sustainability of grasslands.

A new and holistic approach to farm management taking into consideration all key production elements – the land, the water, the people, and the animals.